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The jingle is arranged in a way that loops, creating a never-ending tune: With a radio advertising campaign featuring the popular jingle 'Nickel, Nickel' – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $0.05 a bottle. Growth in popularityĭuring the Great Depression, Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle.

On three occasions between 19, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Loft was a candy manufacturer with retail stores that contained soda fountains. Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by Charles Guth, the president of Loft, Inc. In 1923, the Pepsi-Cola Company entered bankruptcy-in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as 'A bully drink.refreshing, invigorating, a fine bracer before a race.' The advertising theme 'Delicious and Healthful' was then used over the next two decades. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. That year, Bradham sold 7,968 gallons of syrup. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse.

The original stylized Pepsi-Cola wordmark, used from 1898 until 1905 Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. The original recipe also included sugar and vanilla. Some have also suggested that 'Pepsi' may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. It was renamed Pepsi-Cola in 1898, 'Pepsi' because it was advertised to relieve dyspepsia (indigestion) and 'Cola' referring to the cola flavor. Pepsi was first invented in 1893 as 'Brad's Drink' by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. History The pharmacy of Caleb Bradham, with a Pepsi dispenser A plaque at 256 Middle Street, New Bern, NC

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